The central sensory and thus consumption stimuli included colors that are perceived by the human eye before forms and alphanumeric content. These address the sense of sight and enable the eye to better perceive and differentiate between objects and elements. According to recent research, colors and color associations are particularly important in human image processing and therefore play a key role in the formation of product and brand images in the minds of consumers. That is why colors are used in packaging design to psychologically manipulate consumers through packaging that appears to be. For the CBD tincture boxes this is most essential.
Importance Of The Color Of Your Package
In addition, studies can be used to find out that red colored areas have a pulse-accelerating effect on people, whereas green has the opposite effect. Furthermore, the color red stimulates, is active, symbolizes “strength” and “dynamism” and has an excellent communication and attention effect. That is why red goes extremely well with a product like hemp oil, which is supposed to have a stimulating effect.
For the same reason, red is one of the most preferred colors for e-cigarette packaging as with the brand, where red is supposed to convey the image of the dynamic smoker.
The coloring is extremely important for the packaging design, but in the context of this work it is not possible to go into the details of color theories in more detail. Especially since there is still no universally valid and empirically founded color theory. You need to make note of it for the Soap boxes with logo also.
Follow the Competitors Too
Another determining factor for the choice of color is the colors of the competing packaging. A color differentiation is desirable on the one hand, but difficult to implement in some cases because of the different consumer needs. For example, consumers assume that dry CBD products is wrapped in brown, black or gold, while hemp oil or juice products are more likely to be wrapped in yellow, which represent richness, fat or protein. Make use of the Custom Boxes with logo in the right pattern.
Furthermore, the colored packaging environment and the lighting conditions at the point of sale and at the place of use must be examined more closely. Because packaging can often present itself well on its own, but disappear in front of the eyes of the beholder on the shelves and sales atmosphere. This often depends on the lighting intensity. If a colored surface emits more light than the surrounding color elements due to reflective or fluorescent admixtures or direct lighting, it appears correspondingly more concise to the viewer “and catches the eye” more quickly.
